Safety & Quality

In the production of toys and children’s furniture, safety is as essential as it is in the food industry. Each developed country sets its own standards, but their shared goal is to protect children.

Following Georgia’s Association Agreement with the European Union, the national technical regulation on toy safety—aligned with EU Directive 2009/48/EC—came into force in June 2021. Notably, the same regulation also governs the safety of children’s furniture.

In the absence of local experience in interpreting the directive and implementing standards (DIN EN71, ASTM, etc.), Georgian manufacturers are independently striving to acquire this knowledge. Throughout this process, we receive support from “Enterprise Georgia,” the Georgian Chamber of Commerce and Industry, the National Agency for Standards and Metrology, and other local and international organizations. The shared experience of foreign manufacturers is especially valuable.

We continuously explore every learning opportunity and study the standards in depth. We also work to raise consumer awareness and are always ready to share our knowledge.

In addition, we actively collaborate with the public and private sectors to jointly improve the safety, quality, and sustainability of equipment used in kindergartens. Since related legislative work in Georgia began only a few years ago and is still ongoing, the competence and understanding of buyers remain low. As a result, issues related to quality, ecology, and sustainability in children’s furniture—whether at home or in public kindergartens—are critically problematic.

Social Responsibility, Production & Sustainable Development

At the heart of Gogora’s work are people and nature. Our enterprise operates in accordance with sustainable development principles and places particular emphasis on:

• ensuring high social responsibility,

• introducing circular processes,

• creating dignified working conditions,

• optimizing production and using natural resources efficiently,

• eco-friendly packaging,

• responsible procurement and creating excellent customer experiences.

To fully realize our ideas, it was essential for us to build our own production facility—one that would reflect our values and function in a place we love deeply, a place ideal for creating magical stories: the mountains of Adjara.

In this industry, sustainable development is nearly impossible without full in-house production. After two years of challenging yet rewarding work, with support from UNDP Georgia, we built the first energy-efficient and green-technology-equipped production space in the beautiful village of Gundauri, Keda municipality. We believe that manufacturing that meets international standards and upholds high social responsibility is achievable even in the mountainous regions of Georgia.

Later, with support from “Enterprise Georgia” and the USAID Economic Security Program, we opened a small additional facility in Tbilisi (2023). Our production processes are built upon shared values and full compliance with labor safety standards.

We prioritize employment for local residents, especially women and individuals from vulnerable groups. Our workshop is adapted for people with disabilities to ensure a comfortable working environment for everyone. We also offer flexible home-based employment opportunities for women—particularly young mothers—who are unable to work onsite due to childcare duties.

We package our products in eco-friendly materials, using recycled paper and textile bags. We periodically organize workshops on waste reuse to promote best practices in circular waste management.

We believe that well-organized production processes and high social responsibility are just as important as the quality of the final product.

Our Social Impact

As part of our social responsibility, we allocate 3% of our annual income to:

• developing physical activity spaces for children in high-mountain regions,

• improving safety standards for kindergarten furniture,

• providing equipment for child development centers.

Quality & International Expertise

We use certified, safe raw materials that undergo repeated processing to achieve perfect smoothness and ensure maximum safety.

We study production practices, construction principles, and safety standards of leading European, British, and American brands. Gaining first-hand access to their manufacturing sites and examining their products in depth enables us to offer Georgian consumers the same level of reliability.

Thanks to this expertise, we provide a 10-year warranty on all products we manufacture.