About us
Thank you for your interest in Gogora. Your time is truly valuable to us.
My name is Nino Razmadze. I am an ethnomusicologist and a mother of four children — Elene, Noah, Nene, and Neo. My professional background and core field of work focus on the study and promotion of Georgian traditional musical culture.
Gogora is my way of self-expression. At the very beginning, my goal was to create Georgian, eco-friendly toys inspired by our ethnographic heritage. I strongly believe that toys are a powerful medium through which traditional culture can be represented on an international level. This idea still holds great potential and a promising future; however, as the project evolved into a practical and ongoing endeavor, my priorities and objectives naturally expanded.
For several years now, through my work, I have been striving to support parents with whom I share common challenges. Overloaded and demanding work schedules, limited time resources, and the continuous physical and mental development challenges — both personal and related to children — have become an inseparable part of our everyday reality. Within this intensity, we especially need support in creating safe environments for children, raising them with humanity and respect, strengthening their independence, and ultimately fostering a generation that is mentally and physically healthy.
The Gogora vision is brought to life by a dedicated and values-driven team. The quality of our products and services is shaped by people who share our principles and invest their energy wholeheartedly in the company’s growth. Without their commitment and enthusiasm, overcoming the daily challenges we face would be unimaginable. As a team, we believe that we can positively impact children’s everyday lives — at home, in kindergartens, and in various educational or developmental centers. For us, safety and the highest quality standards are fundamental values when it comes to our children.
Gogora was inspired by traditional craft practices from Latvia and Estonia, which we explored during an ERASMUS+ project in 2017–2018 (project lead: Mara Rosentāle). There, we encountered remarkable examples of how traditional art can be deeply valued, preserved, and thoughtfully integrated into contemporary life — transformed into attractive, high-quality modern products that successfully promote cultural identity on an international scale.
Inspired by this experience, I began developing toy prototypes based on Georgian ethnographic themes. Gogora’s story began in the magical mountains of Adjara, a region with which I have been deeply connected through years of folkloric projects and personal dedication.
The word “Gogora” in the Adjara dialect means wheel and is associated with continuous movement. In mountainous Adjara, there is still a living tradition in which elders craft wheeled toys for children, known locally as “Gogorai.”
During the process of defining our brand’s identity, I was supported by The Academy of Thinking and Aleksi Chikovani. The brand platform and visual identity were developed with the support of the agency Produce in Georgia by the marketing team Hans & Gruber.
Our logo symbol — the ibex — was digitized by the designer Art-Man, based on a sketch by the legendary Georgian artist Chubchika (Tengiz Mirzashvili). Each of our symbols is deeply rooted in Georgian cultural themes.
Gogora is a social enterprise dedicated to increasing access to safe and eco-friendly children’s furniture and play equipment in Georgia. Our production is research-based, and our products fully comply with European and other international quality and safety standards (EN, ASTM).
Our products are rooted in the principles of open-ended play — a thoughtful design approach that gives children the freedom to play by their own rules, explore, think, and move. Through this type of play, development becomes a natural process in which mental and physical abilities evolve in balance.
At the heart of Gogora’s work are people and nature. We deeply believe that if we want to build a better world for tomorrow, we must invest more care and attention in children today. For us, caring for children begins with caring for parents.
Our mission is to support parents and educators in positive child-rearing practices and to create healthy, safe, and development-oriented environments where every child can experience freedom, safety, and a high quality of life.
The protection of children’s rights is an integral part of any responsible business. Given the specific nature of our work, this principle holds particular importance for us and is directly reflected in our products and everyday practices.
Gogora embraces the principles of the UN Convention on the Rights of the Child (CRC). According to the Convention, every child has the right to access a safe environment and opportunities for healthy development. It is the shared responsibility of both the public and private sectors to protect children’s safety and to support their health, education, and holistic growth.
We are committed to continuous learning and improvement in this field. We have in-depth knowledge of local legislation and European regulations related to toy and furniture safety, actively translate and implement relevant standards into practice, and provide parents with clear information on the proper and safe use of our products.
In addition, promoting the safety of children’s furniture in Georgia is a key component of our social responsibility. We consistently research and work to improve children’s everyday environments, while acknowledging that there is still much more to be done in this area.
Having our own production facilities is essential to us. It allows us to closely control product quality, maintain high manufacturing standards, and actively contribute to local economic development.
Our workshops are located in Tbilisi and in the highland region of Adjara, in the municipality of Keda. Through our production, we create employment opportunities for local communities. Our team includes internally displaced persons, residents of high-mountain regions, young people, and mothers of large families.
Since 2025, Gogora has been actively positioned as a social enterprise. Our status has been officially recognized by CSRDG, one of the leading platforms supporting social entrepreneurship in Georgia. This recognition has been significant for us, providing both moral validation and material support.
Gogora’s social mission extends far beyond the development of production in high-mountain regions. A core part of our work is dedicated to creating safe, healthy, and development-oriented environments for children.
Within the framework of our social responsibility, we allocate resources purposefully to support:
the development of physical activity spaces for children in high-mountain regions;
equipping child development centers with safe and high-quality furniture and play equipment;
improving the safety of furniture and toys in kindergartens;
creating children’s play corners in public spaces and at events, where children can play freely and engage in healthy activities.
Today in Georgia—particularly in kindergartens and child development centers—the quality, environmental safety, and durability of children’s furniture and toys remain critically problematic. In response to this reality, we actively work with both public and private sector stakeholders to drive systemic change.
Together with our colleagues, we conduct research in kindergartens focused on the safety of furniture and toys, as well as on responsible and well-informed procurement practices. In parallel, we work to raise awareness among parents and educators on issues related to child safety.
This topic will remain a priority for us until Georgia establishes an effective legislative framework for ensuring the safety of children’s furniture and toys, along with practical mechanisms for its proper enforcement.
In 2025, Gogora became a member of the United Nations Global Compact Network Georgia. We actively participate in meetings and seminars organized by leading industry professionals, where we continuously strengthen our knowledge and share our experience.
Our company operates in alignment with the United Nations Sustainable Development Goals (SDGs). Out of the 17 SDGs, 10 are directly related to our activities. We place particular emphasis on the following areas:
high social responsibility and the implementation of social projects;
child-centered design focused on safe and healthy development;
the use of chemically safe, non-toxic materials;
the introduction of circular processes in production;
production optimization and the efficient use of natural resources;
environmentally friendly packaging;
designing long-lasting products with replaceable parts to reduce waste sent to landfills;
encouraging reuse and extended product life cycles;
creating decent and growth-oriented working conditions;
raising consumer awareness;
responsible delivery and the creation of an excellent customer experience.
We believe that fulfilling our responsibilities toward both people and nature is essential.
Over the years, Gogora’s ideas and aspirations have been supported by many friends and partners. Since 2018, we have collaborated with a wide range of programs and organizations through acceleration programs, trainings, lectures and seminars, as well as projects focused on enterprise development, technical equipment, and product prototyping. Our partners and supporters include the Rural Development Agency, Produce in Georgia, Creative Georgia, the Tbilisi Municipality acceleration program Spark, Keda Municipality, EU4Georgia ENPARD, UNDP, GIZ, USAID, CSRDG, Caritas Czech Republic in Georgia, CENN, KEDA LEADER, IoD, ÖIR, Social Enterprise Dadari, Startup Büro, SMEDA, STARTA, Bank of Georgia, the Georgian Chamber of Commerce and Industry, and others.
The support of our state institutions, partner countries, and donors is both an honor and a responsibility for us. It is especially valuable that this support extends beyond grant funding to include education, training, and capacity-building opportunities. This comprehensive support has enabled us to understand what truly defines safe and high-quality products and to create children’s furniture and play equipment in Georgia that meets European standards.
Although I did not originally have a background in business or manufacturing, my professional skills helped me develop research-based products and production processes. I am deeply grateful to everyone who contributed to my professional growth and helped shape my research-driven approach—an asset that continues to guide me at every stage of my life.
Collaboration with you is our source of energy. With equal care and dedication, we create children’s spaces designed both for home use and for institutional environments.
If you are a parent, we will help you choose furniture and play equipment that best suits your child’s age and needs. We provide detailed information about product construction and the safety of materials used, share practical guidance on effective use, and welcome your feedback and recommendations.
If you are looking for safe, authorization-compliant, and durable furniture and equipment for a kindergarten or child development center, you are in the right place. We are happy to consult with you, assess your existing environment, offer our ready-made models, or develop tailored solutions based on your needs. We understand the importance of experiencing product quality on-site and value the assurance provided by long-term warranty service.
If you are selecting a product as a gift, safe and development-oriented furniture is an excellent choice. High quality, long service life, a reliable manufacturer, and multifunctional design make such a gift both meaningful and genuinely useful for children and parents alike.
We are grateful to each of our customers and proud that we deliver the same level of product quality and service to everyone—from individual customers purchasing a single product or using installment services, to large B2B clients, public and private kindergartens, and premium hotel chains.
We carry an equal responsibility toward every child whose environment becomes home to a Gogora product.
International partnership is of great importance to us. For more information, please see the details below.
